Senior Director of Lifecycle Marketing

Lehi, UT
Full Time
Senior Manager/Supervisor

We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey. Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our “call to adventure” to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe you’ll even land a new job!

 

Mission:

As the Senior Director of Lifecycle Marketing, you’ll own the full post-sale customer journey. You’ll architect and execute strategies that increase retention, drive product adoption, and unlock revenue expansion across our thousands-strong customer base. Reporting directly to the VP of Marketing, you’ll lead a team responsible for customer communications, product marketing (for existing customers), and customer lifecycle campaigns.

You’ll bring clarity to our current fragmented lifecycle programs and build a best-in-class framework that delivers the right message at the right time; whether onboarding a new customer, encouraging feature adoption, or driving upsell opportunities. This is a high-impact, strategic leadership role ideal for a data-driven marketer who thrives in a fast-paced, collaborative environment and knows how to leverage AI and automation to scale outcomes faster and smarter.

 

What you’ll be doing:

  • Own the Customer Journey: Map and manage the end-to-end customer lifecycle from onboarding through renewal and expansion.
     
  • Drive Retention & Expansion: Design campaigns and programs that reduce churn and increase Net Revenue Retention (NRR).
     
  • Lead Customer Communications: Oversee all customer messaging, including newsletters, product updates, in-app messaging, and lifecycle email campaigns.
     
  • Leverage AI & Automation: Utilize AI-powered tools and automation platforms to improve segmentation, accelerate personalization, surface customer insights, and scale lifecycle programs efficiently.
     
  • Partner Across the Business: Collaborate closely with Customer Success, Product, and Sales to deliver a cohesive and impactful customer experience.
     
  • Launch Product Adoption Programs: Utilize Product Marketing to ensure customers adopt new features and get full value from our platform.
     
  • Build Customer Advocacy: Create and grow programs that turn loyal customers into brand advocates, including case studies, testimonials, and referral initiatives.
     
  • Lead & Develop a Team: Manage and mentor a team of four (Customer Comms Specialist, Product Marketer, Marketing Specialist), with plans to grow as programs scale.
     
  • Measure What Matters: Define success metrics, establish regular reporting, and continuously optimize based on data insights.
 

What makes you the hero for this job:

  • 8+ years in B2B SaaS marketing with a focus on lifecycle, customer marketing, or retention/expansion programs.
     
  • Proven success driving measurable improvements in retention and expansion revenue.
     
  • Strong leadership experience—you’re a coach and mentor who loves building high-performing teams.
     
  • Deep expertise in lifecycle marketing tactics, including onboarding programs, customer communications, advocacy, and expansion campaigns.
     
  • AI-Fluent Marketer: You’ve experimented with or implemented AI-powered tools (e.g., for segmentation, personalization, content creation, lifecycle triggers, and customer insights). You’re not just following the AI wave—you’re using it to drive faster, smarter results.
     
  • Highly analytical with a data-driven approach to decision-making. You’re comfortable in dashboards, analyzing cohorts, and using data to shape strategies.
     
  • Strong cross-functional collaborator—you know how to partner with Customer Success, Sales, and Product teams to create unified experiences.
     
  • Excellent written and verbal communication skills.
     
  • Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo).
     
  • Bonus: Familiarity with the home services industry or SMB customer segments.

     

 Values:

  • Ownership. You own the outcomes, drive initiatives, and solve problems proactively. If you need direction and someone to hold your hand, this job is not for you.
  • Customer Obsessed. Everything we build should leave our customers saying, "Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!"
  • Proactive Learning. You stay ahead of the curve, continuously learning and implementing cutting-edge technologies.
  • Team Commitment. You build, mentor, and lead a high-performance engineering team that delivers results together.
  • Self Awareness. You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed.

 

JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.

If you have any questions regarding this job post, please email [email protected].

Share

Apply for this position

Required*
Apply with
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status


Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*